What is So She Did?
From a young age, girls are taught to focus on feeling good from the outside. They learn to see themselves through a narrow lens: how attractive they are. They absorb this message through movies, TV shows, books, magazines, and popular music. The entire goal is to find love through being physically desirable. And if they do that, then maybe, if they’re lucky, they will feel good on the inside – feel good about who they are as people. At So She Did, we believe this approach is backward – it puts the outside surface before the inside substance. Playing with fashion and beauty is fun, but it can’t be the source of our self-confidence. Self-esteem shouldn’t come from a bottle.
So She Did offers an online magazine that is building a community of like-minded women interested in investing in themselves from the inside out. When we start on the inside, we build intangibles that last: skills, inner strength, and experiences that lead to greater confidence and sustainable happiness. When we start on the outside and try for physical “perfection” first, it might feel good for a little while, but when we take off the pretty clothes and wash away the makeup, that feeling goes away too. Investing internally in our core strengths and abilities is what lasts – it shapes the real, authentic you, and that can never be taken away.
So She Did is a not-for-profit social movement with the mission to help women invest in themselves from the inside out. Inspired by the call to action, “she believed she could, so she did,” we aim to empower women to develop the self-confidence and courage to define their own measures of self-worth in any domain of life. Our logo is the Queen Chess Piece, representing the most powerful chess piece on the board. Like her, young women today can move in any direction, command the whole game, and master their destinies. It all starts inside.